“Kenya has a fairly strong international brand already but it needs modernisation and expansion,” said Håvar Bauck, Founder of HotelOnline. He argues that, although wildlife and beaches are powerful attractions, they cannot remain the sole anchors of Kenya’s international image
Tourism Update quoted me on the need to modernise and expand Kenya’s tourism story beyond wildlife and beaches. I argued for a stronger focus on culture, heritage, food, adventure, and a more current image of the country.