Consulting and Advisory

Practical strategic advice across hospitality, business development, and African markets.

Me working on a laptop

I work with hotel owners, investors, developers, founders, companies, and institutions on hospitality projects and broader business opportunities across Africa.

My perspective comes from years of building companies, raising capital, completing acquisitions, entering markets, and forming partnerships. I bring that experience to assignments where commercial judgment, local understanding, and execution matter.

Founder & operator

Hands-on entrepreneurial experience building and scaling businesses

Hospitality advisory

Supporting owners, investors, and developers from early strategy to opening and performance

Business Development

Growth, partnerships, capital raising, and market expansion
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Pan-African Experience

Commercial judgment shaped across markets and cultures

Advisory rooted in real operating experience

My perspective comes from building businesses and working inside the markets I now advise on.

My hospitality experience began on the property side with Nairobi Airport Hotel, before expanding into hotel technology and commercial performance through HotelOnline. As co-founder, I helped build HotelOnline into one of Africa’s leading hospitality technology companies, serving more than 6,000 hotels across 27 countries. The journey involved fundraising, acquisitions, regional expansion, partnerships, and the realities of scaling across fragmented markets.

Today, I apply that experience to hospitality projects and broader business opportunities. I understand the decisions owners, investors, developers, and founders face because I have had to make many of them myself.

Hotel development and feasibility

Helping owners and developers test opportunities early and shape projects around real market demand and commercial viability.

Operator and brand selection

Identifying the right operating model, operator, and brand, then supporting negotiations and alignment between the parties.

Commercial strategy and performance

Helping hospitality businesses sharpen their positioning, strengthen revenue, and improve commercial performance.

Business development and market expansion

Helping companies identify opportunities, enter new markets, and build a practical route to growth.

Partnerships and capital

Structuring partnerships and supporting investor conversations that can move credible opportunities forward.

Founder and strategic advisory

Working with founders and leadership teams on direction, positioning, difficult decisions, and execution.

Who I work with

I am usually most useful to people who want substance, speed, and candor.

That includes:

  • Hotel owners, investors, and developers shaping new projects or strengthening existing properties
  • Hospitality, tourism, and travel technology businesses looking for sharper commercial direction
  • Founders, leadership teams, and boards navigating growth, investment, or difficult strategic choices
  • Public-sector and institutional partners working on tourism development, investment, and innovation
  • Organizations that need someone who understands both strategic language and operational reality

How I work

Engagements range from focused strategic assignments to ongoing advisory roles. The scope depends on the project, but the approach is consistent: understand the commercial reality, identify the decisions that matter, and help move the work forward.

  • Focused strategy and decision support
  • Project-based advisory
  • Board and leadership input
  • Ongoing owner, board, and leadership input
  • Operator and partner selection
  • Business development and market expansion
  • Hospitality, tourism, and travel technology strategy

What I bring to the table

I combine the perspective of an entrepreneur and operator with direct experience advising hotel owners, investors, and developers.

I have built and scaled companies, raised capital, led acquisitions, entered new markets, and developed partnerships across Africa. That background helps me assess hospitality projects in their wider commercial context: what the market will support, where the risks lie, and what it will take to move forward.

My role is to bring clear judgment, challenge assumptions, and help clients make better decisions before significant time and capital are committed.

Particular relevance in these areas

Hotel development and investment

From feasibility and positioning to operator selection and investment readiness

Hospitality strategy and performance

Clearer commercial direction and stronger operational performance

Travel technology and distribution

Systems, digital distribution, and revenue growth

African Market Expansion

Cross-border growth and African market realities

Partnerships and Business Development

Strategic relationships that create commercial opportunities

Entrepreneurship and venture building

Founder-side perspective on growth, capital, and execution

Built on experience. Informed by travel. Focused on what works.

A large part of my professional life has unfolded through movement. Different countries, markets, industries, partnerships, and operating environments. Travel has shaped not only how I see the world, but how I think about business. It has taught me to read context, adapt quickly, question assumptions, and look beyond templates.

That perspective is part of what I bring into advisory work. Not just sector knowledge, but pattern recognition. Not just ideas, but judgment.

Let’s talk

If you are developing a hotel, assessing a hospitality investment, or pursuing a broader business opportunity in Africa, feel free to get in touch.

I am always open to hearing more and seeing whether my experience is relevant.