"The winning destinations will be those that can turn their attractions into experiences people want to book. Africa already has the stories, landscapes and cultures. The next step is making sure the world can reach them."
I was interviewed by Nomad Africa about where Africa’s next major tourism destinations are likely to emerge and where hotel investors should be looking for opportunities. I highlighted Ethiopia’s enormous untapped potential, Zanzibar’s continued growth, and emerging opportunities in Uganda and Kenya, particularly as destinations diversify beyond traditional safaris and beach holidays.
My central point was that tourism investment must follow real demand. Destinations need compelling experiences, competitive air connectivity, easier entry requirements, and the infrastructure to support growth. I also argued that Africa’s extraordinary cultural and historical heritage remains underdeveloped as a tourism asset, offering major opportunities for destinations willing to build and market a broader tourism proposition.