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Mombasa bets big on MICE (Tourism Update)

Published in Tourism Update
Date 2026-07-04
Role Interviewee

“Mombasa’s tourism economy is far more diversified. While the once-strong leisure segment of this coastal gem has stagnated or even declined, Mombasa is soaring as a business tourism destination.”

I was quoted in Tourism Update on Mombasa’s rise as a MICE destination, where I argued that business tourism is becoming a stronger part of the city’s value proposition beyond beach leisure. I also stressed that the coast needs stronger marketing, better-maintained hotels, more professional operations, and more conference infrastructure to unlock its full potential.