We have now concluded a merger between Cloud9XP and Heartbeat Adventures, a more traditional tour operator, to launch an aggressively fast-growing, tech-enabled tours and travel operator with potential to disrupt the East African travel market.
I was featured in Ventureburn in connection with the merger of Cloud9XP and HeartBeat Adventures, where I spoke about the strategy behind combining a digital travel marketplace with a traditional tour operator. The piece highlighted my role as chairman and my view of the merger as a step toward building a larger, tech-enabled travel business in East Africa and beyond.