"The merger with Heartbeat Ventures creates a new, disruptive force in an industry begging for innovation. Hotel distribution has moved online, but tours and activities are still marketed and distributed the same way they were 30 years ago."
I was featured in TechMoran in connection with Cloud9XP’s acquisition of HeartBeat Adventures, where I spoke about the wider opportunity to modernise tours and activities through e-commerce and digital marketing. The piece highlighted my role as chairman and the merger’s ambition to build a stronger, more scalable travel business in Kenya and beyond.