Africa Has a Tourism Marketing Problem. Its Beaches Prove It.
Africa’s beaches can compete with the best in the world, but global rankings rarely show it. The problem is not the coastline. It is visibility, positioning, and marketing power.
Africa’s beaches can compete with the best in the world, but global rankings rarely show it. The problem is not the coastline. It is visibility, positioning, and marketing power.
Africa has the demand, destinations, and trade potential. What it still lacks is affordable, practical air connectivity. This article looks at how high flight costs hold back tourism and business across the continent, and why airspace liberalisation could become one of Africa’s most important growth levers.
Kenya has the destinations, infrastructure, and investment climate to attract far more visitors. What it does not need is a visa process that blocks last-minute trips, frustrates frequent travellers, and sends tourism revenue elsewhere. This article argues for a simple fix: bring back visa-on-arrival, or go further with visa-free access for key source markets.
This post remains on bauck.com as part of the site’s legacy archive. The current canonical version is published on Wandering Africa. If you are a seasoned traveler in Kenya, you may feel that Mombasa, Malindi, and Lamu are “been there done that“, and that Diani has become too touristic as well. In that case, Tiwi…
As tourism gets a long needed reprieve, new e-visa rules snap defeat from the jaws of victory! On June 18th, the British government finally eased the travel advisory on most of the Coast region in Kenya. The advisory had been in place since the Westgate terror attacks. It has been detrimental to Kenya’s travel and…