Africa Has a Tourism Marketing Problem. Its Beaches Prove It.
Africa’s beaches can compete with the best in the world, but global rankings rarely show it. The problem is not the coastline. It is visibility, positioning, and marketing power.
Africa’s beaches can compete with the best in the world, but global rankings rarely show it. The problem is not the coastline. It is visibility, positioning, and marketing power.
Africa has the demand, destinations, and trade potential. What it still lacks is affordable, practical air connectivity. This article looks at how high flight costs hold back tourism and business across the continent, and why airspace liberalisation could become one of Africa’s most important growth levers.
If you are a seasoned traveler in Kenya, you may feel that Mombasa, Malindi, and Lamu are “been there done that“, and that Diani has become too touristic as well. In that case, Tiwi Beach is right up your alley. Tiwi is essentially the coastline North of the Kongo River (no, not the one flowing…
As tourism gets a long needed reprieve, new e-visa rules snap defeat from the jaws of victory! On June 18th, the British government finally eased the travel advisory on most of the Coast region in Kenya. The advisory had been in place since the Westgate terror attacks. It has been detrimental to Kenya’s travel and…